SpyTec’s online growth had grown stagnant over the course of two years. Monthly sales had plateaued while cost per acquisition only increased which had led to them having a conservative budget. Their PPC marketing just wasn’t profitable, and they were ready to shut down their entire paid search program altogether and focus only on organic search and content. They decided to give it one last shot.
Profit Grew 2x in One Month and 7x After Six Months
“A mutual connection recommended me to Shalmie. I especially liked how the founder had previously ran marketing for an e-commerce giant that grew from $15mm in sales annually to over $150mm and that he personally had a background in PPC marketing. He was exactly what I needed.”
- Focus on ROI based on profit goals and brand growth
- Full soup to nuts audit of their program
- Complete restructuring of Search campaigns
- Advanced bidding strategies leveraging all devices
- Targeted ad copy testing
- Automation and complete revamp of their Google Shopping feed and campaign
- Display placements and retargeting
- Customized reporting dashboards
SpyTec went from having a conservative budget to opening it up completely. With their account getting a total facelift, CPA had gone down 33%. They were then set up to succeed in the way any business would want: spend more, make more. SpyTec sees the value of Search Engine Marketing clearer with Shalmie. They were able to see results almost immediately with virtually zero risk.
“Bottom line: Shalmie was able to offer expert help and delivered expert results.” - Joe, COO