SpyTec sells state-of-the-art surveillance and spy gear. Their security expertise has been shared by many news outlets including CNN, NPR, CBS, and Fox News. They sell a wide range of products to both businesses and consumers. Their product line includes: real-time GPS trackers, dash cameras, hidden spy cameras, recording devices, and counter surveillance detection products.
SpyTec’s online growth had grown stagnant over the course of two years. Monthly sales had plateaued while cost per acquisition only increased which had led to them having a conservative budget. Their PPC marketing just wasn’t profitable, and they were ready to shut down their entire paid search program altogether and focus only on organic search and content. They decided to give it one last shot.
Profit Grew 2x in One Month and 7x After Six Months
Increase in Traffic
Increase in Profit
Decrease in CPA
Decrease in CPC
SpyTec went from having a conservative budget to opening it up completely. With their account getting a total facelift, CPA had gone down 33%. They were then set up to succeed in the way any business would want: spend more, make more.
SpyTec sees the value of Search Engine Marketing clearer with Shalmie. They were able to see results almost immediately with virtually zero risk.
How We Did It
Focused on ROI based on profit goals and brand growth
Complete restructuring of Search campaigns
Targeted ad copy testing
Display placements and retargeting
Full soup to nuts audit of their program
Advanced bidding strategies leveraging all devices
Automation and complete revamp of their Google Shopping feed and campaign
Customized reporting dashboards