YouTube Tweaks Advertising Algorithm
YouTube started in 2005 with the slogan, Broadcast Yourself’ meaning that anyone with a camera phone could become a journalist. Many aspiring journalists took this opportunity to share unique video stories on their YouTube accounts. For those who wanted to watch something different from what is shown on mainstream media, YouTube was the site to go. These so called YouTube journalists were able to attract a large following of audience. To tap into millions of audience that these journalists were able to attract, advertisers took to YouTube. Hence, YouTube journalists or creators had an opportunity to make an income from YouTube ads appearing on their videos.
When YouTube made changes on videos that could be monetized, there was uproar among YouTube video bloggers. It was difficult for most people to understand why YouTube was pulling down ads from videos with funny political jokes and not necessary expletive language. You see, the whole point of starting YouTube was to encourage creators to come up with unique and fun content. Now YouTube wants everyone to report like the journalists we see on TV. That is dead boring. YouTube saw the changes they made to their advertising algorithm as a mistake and now they are changing their stance.
YouTube makes changes to advertising algorithm
Initially, YouTube made changes to their advertising algorithm barring YouTube ads appearing on videos that were deemed to have extremist content. YouTube introduced these changes after major advertisers such as AT&T withdrew their ads citing they appeared in videos with hateful speech and extremism. These changes not only affected videos with hateful speech, but also political commentators, comedians and video games experts were negatively affected. As a result, many popular vloggers were unable to attract advertisers because their videos were deemed not to be family friendly.
Following criticism from high profile vloggers, YouTube responded by introducing a system that allowed them to appeal in case they felt their videos were wrongly classified by the algorithm.
Now YouTube is tweaking the way its advertising algorithm determines which videos will have ads appearing on them. This came after information from the appeals showed that they need to update their algorithm to properly classify videos. According to YouTube, these new changes will make it easier for more videos to have ads appearing on them. As a result, millions of YouTube videos that received limited advertising will soon be fully monetized. This is good news because more and more creators will have a higher chance of making money through YouTube ads. If you still think that your video is wrongly classified, you can still appeal so that the algorithm can be trained to properly classify videos.
How YouTube ads bring money to creators
YouTube has opened the doors for many vloggers (video bloggers) to earn a living online. However, there is a lot of misconception surrounding the process in which vloggers generate money from YouTube ads. YouTube is not a get rich quick scheme where every view you attract on the YouTube ads appearing on your video, generates you dollars. If this is your mentality, then you need to look elsewhere. Unless you can generate millions of views on YouTube ads, it is difficult for everyone to make a decent living out of YouTube. This is why. Advertisers can offer to pay $30 for every 1000 views their ads generate on YouTube.
The problem is that creators only get a small fraction of that money, say $3 per 1000 views. That means, even if you are able to generate millions of views on YouTube ads, you will end up making only a few thousand dollars for your efforts. Even the best vloggers understand how difficult it is to generate millions of views on YouTube ads. However, that does not mean you cannot make money out of YouTube. Many vloggers are making money on YouTube, but they are not relying on it as their only source of livelihood.