Conversion Rate Optimization in 2018: The Ultimate Guide

In the cult salesman movie classic, Glengarry Glen Ross, Alec Baldwin’s character is tasked with motivating underachieving real estate salesmen in an infamous speech that reaches a crescendo as his character hammers the main point home: ‘Always Be Closing!’ How is this related to Conversion Rate Optimization (CRO)? If you alter the last word to ‘testing’ you get a similarly…

Google Shopping Ads in 2018: The Definitive Guide

You’ve been thinking about selling products online for a while now, but the tediousness, the technical jargon, and this so-called data feed which looks like the Excel sheet from hell have all caused you to run as fast as you can to Procrastination town. It’s time to return to Gotham, Christian-Bale-from-the-Dark-Knight style! Here’s everything you need to know to start…

10 Alternative Google Ad Formats To Drive Incremental Revenue

Google offers businesses a huge range of advertising options. Are you getting the most out of your marketing budget, or can Google take your brand further? Below, you’ll find details on Google’s advertising options to help you decide which are most effective for your business. Dynamic Search Ads Dynamic Search Ads (otherwise known as DSAs) let you automate your choice…

Is Human-Free Automation the Future of PPC?

Google’s recent updates to their AdWords platform have raised some interesting questions about the future of PPC. First and foremost, will AI continue to advance quickly and effectively enough to remove PPC specialists from the process of paid search marketing altogether? Secondly, will the technology prove strong enough to actually achieve the goals businesses expect when they work with such…

Tips to Upgrade the Landing Page Experience in AdWords Account

Do you know that the overall appearance and quality of your landing page can affect how Google AdWords appear on search result page and amount that you will pay on the ads? The Google AdWords landing page experience usually measures how effective an ad landing page is serving potential customers. It actually tells if Google thinks that the landing page…

3 Things Successful PPC Managers Do In The Morning

Pay per click is one of the most effective forms of advertising online. It helps drive the right visitors to your website who are ready to take an action. If your ads appear on top, then you are more likely to get more serious customers to click on the ad. This means that the main goal of any entrepreneur is…

Four Ways To Stay Effective When The AdWords Interface Changes

The latest AdWords interface design has sparked a stir in the PPC industry. Despite the fact that it’s pretty, the new change upsets the work of many CPP specialists. Luckily, advertisers who utilize third-party tools such as Optmyzr are in a better position to transitioning their workflow as compared to those who are entirely dependent on AdWords PPC tools provided…