How Important is Google Shopping for Retailers?

Just how important is Google Shopping for retailers? At first, the immediate response is usually going to be that as it is connected to Google that you simply cannot afford to miss out on it for the sake of your business. However, how accurate is that statement in itself? To get a better understanding, we need to look at a…

How to Budget For Search Engine Optimization this Year

Business enterprises have recently recognized the importance and convenience of an online marketing campaign and have witnessed how a brand can influence a large set of customers within a few seconds online. As marketers have to constantly come up with innovative solutions to keep their customers interested, different strategies have to be implemented. To capture attention of interested customers online,…

What is the Difference Between Google Ads & Amazon Ads Optimization

Google ads have been in existence for long period of time. However, the introduction of Amazon ads into the market changed the game completely. Both platforms are now fighting for supremacy. Although both Google ads and Amazon ads have some things in common, there are distinct differences particularly when it comes to ad optimization. However, most eCommerce merchants use both…

Amazon May Take the lead in Search This Year

Numerous search engines have developed over the years providing web users with a variety of search features. Some are going a notch higher than their competitors in the business. Traditional search forums have been a little bit disappointing when it comes to results on shopping. In the past web users have been subjected to a monotony of search engines that…

6 Ecommerce PPC Best Practices to Optimize Your Campaign

The number of people shopping online has increased significantly and advertisers have taken notice. A report released by the Merkle Digital Marketing in 2017 showed that the number of clicks on retail product listing ads has increased significantly from 40% to 51%. The report also revealed that Google shopping spending increased by 32%. This clearly shows that Ecommerce PPC can…

Which PPC metrics really matter?

No matter the type of industry you are in, the success of internet marketing campaigns lies in the selection of the best PPC metrics. However, the choice can be confusing for it needs an in-depth understanding of what perfectly suits your business needs. From traffic oriented metrics to ROI-focused metrics, the secret lies with which of those will be able…

5 Trends That Will Shape PPC in 2018

2018 is sure to be a disruptive year with regards to PPC trends. The new year might signal the start of the integration of artificial intelligence in copy drafting, audience targeting, and performance tracking. In the sphere of internet marketing, the unexpected always happens. You are likely to find yourself at the mercy of algorithms that will shake you out…

Google Shopping Quite Similar to Browsing on Amazon

Google has decided to take product searches up a notch with better quality search results. With the new improvements, the product search results will include links to editorial publications. Items related to what you are looking for from Google Shopping will also be included in the search results. The resemblance of this feature to what Amazon offers its customers is…