A/B Testing Google Shopping Campaigns

Split testing can be used by manufacturers and marketers to review the performance of two of their web page campaigns using Google Shopping. The goal of split testing is to boost the best performing webpage. Only under specific conditions will split testing offer accurate correct results. There are a few split testing methods which offer results in your Google Ads…

Why Amazon Alexa Skills Are Vital For Your Company

Alexa updates you about the weather and plays the best playlists. However, we went a step further to find out how Alexa Skills can be of benefit to our customers. In 2017, Amazon sold Amazon Echo Dot as the best product before Christmas. Amazon Alexa is the number one charting app in your particular app. The importance of Alexa Skills…

8 Data-Driven Strategies for Achieving E-Commerce Success

In 2016, ecommerce sales totaled $394 billion, representing 9% of total retail sales; this is according to the United States’ Department of Commerce. Surprisingly, the average ecommerce store conversion rate is still below 5%. But as billions of consumers around the world enter the ecommerce marketplace, these figures will rise precipitously. As you may already know, the ecommerce environment is…

Amazon Ad Business Strategy

According to most ecommerce experts, Amazon’s ad business are set to rise in 2018.This is despite the fact that Google and Facebook have over the years managed to maintain a tight grip on the ad business sector. Some clear indicators of the company’s expected growth are its yearly upswings in terms of ad revenue and its focus on voice and…

5 New Year’s Tips for your PPC campaigns

If you really want to make a difference in your PCC campaigns,it is definitely a great idea to have a number of resolutions in place. In this article, we will have a look at 5 New Year’s resolutions for your PPC campaigns. Analyze Keywords To have all your cylinders active you will need tohave a keyword that is relevant. This…

How to Create a Better PPC Campaign for Real Estate

Search engine optimization plays a crucial role in making your real estate website visible. However, the fact is that only 10 real estate websites can be seen on the first page of search engine result page at a time for a given phrase or keyword. So the big question is, what happen to the other 90% of real estate websites?…