Google has unveiled a new product called Google Shopping Campaign that works under AdWords. It allows one to place bids based on product searches, unlike the typical campaigns where bids are based on keywords. It is an improvement from the basic PPC campaigns where only text-based ads are allowed. You can now use product images, their prices, and some text.…
Amazons is a large marketplace and opportunity for vendors to sell their products and make a lot of money. However, in order to succeed in this competitive marketplace, you need to ensure that your products are visible and enticing to potential buyers. If you’re looking to increase your sales on Amazon, we’ve rounded up six strategies that high-volume sellers use…
PPC Adwords can help you drive a great deal of traffic to your site if you know how to make the most of this advertising system. If you’ve ever wanted to learn more about this marketing program, here are the best tips for using it effectively to save money. 1. Get your keywords right With AdWords, it’s all about inserting…
Amazon Products PPC is a great marketing and promotional tool that sellers can use enhance their reach and brand traction. Pay-per-click advertising campaigns present one of the most cost-effective and strongest opportunities for brands and sellers to increase their sales. However, with the increased competition on Amazon, sellers need to reorganize and optimize their PPC campaigns in order to realize…
Do you know that the overall appearance and quality of your landing page can affect how Google AdWords appear on search result page and amount that you will pay on the ads? The Google AdWords landing page experience usually measures how effective an ad landing page is serving potential customers. It actually tells if Google thinks that the landing page…
For most times, brand creators wonder if they need to bid on their brand-related keywords yet they rank in the number 1 spot and get organic traffic from the search engines. To them, this seems like wastage of resources that could be directed to generic campaigns. However, in order to create more brand awareness and improve CRTs, PPC expert recommend…
If want to maximize your AdWords budget, then it’s important to determine which keywords, ads, and campaigns get credit for conversions. Attribution modeling has become a major topic of interest everywhere. What is AdWords attribution modeling? It is simply the practice of understanding and giving credit to ad groups, campaigns, and various keywords in AdWords which eventually lead to conversions. In…
After the winter season, it is time to make sure that your AdWords account is ready for spring. You have to look at some of the elements that might slow your account. You should clean it up to make it more functional and effective again in allowing reach your set goals. To assist you in the process, here are great…
Pay per click is one of the most effective forms of advertising online. It helps drive the right visitors to your website who are ready to take an action. If your ads appear on top, then you are more likely to get more serious customers to click on the ad. This means that the main goal of any entrepreneur is…
Whether you’re a beginner or a seasoned marketer, determining whether you should use display advertising or search advertising for your eCommerce marketing campaign is not easy. Using the wrong channel for your campaign can potentially ruin the success of your campaign. Luckily, there are ways in which decide which between the two is the best for your eCommerce business and…
