How to optimize for Amazon, the world’s biggest product search engines
In the past, sales used to be done mostly one on one and if you had the knowledge and experience, you could literally sell anything just by using your mouth. Nowadays in this modern age, we have the internet where people prefer to buy their goods online. Amazon is one of the world’s most popular online stores where goods of all types are sold and shipped from all parts of the world. Selling products on Amazon can be tough as customers normally look for quick and affordable deals and don’t like to spend too much time analyzing them. Competition can also be quite stiff as a lot of sellers are popping out from everywhere offering all types of products. However, the game may have changed but the rules are still the same. With the proper knowledge, you can still gain an edge over most of your competitors and increase your sales output. Below are 5 essential tips on how to optimize for Amazon.
1. Use Longtail Keywords in the Product Names.
Longtail keywords are longer and more specific phrases that visitors are more likely to use when they are about to purchase a product or when they are using voice search. They are quite popular in SEO and are very useful when optimizing for Amazon. As you know, online shoppers usually know exactly what they want and longtail keywords can help them to be able to identify the product they want more accurately. Use keywords that are specific and concise in the title and try to ensure that you list other important product features like size and color as this will go a long way into improving your conversion rates.
2. Use Unique Content.
Amazon will not penalize you for duplicating content. However, having a manufacturer content that is not appealing is not helpful when looking to optimize for Amazon. In order to ensure that you stand out from the rest, try to distinguish yourself from your competitors by giving more details about the product. Additionally, provide enough content which will ensure that both the shopper looking to make a quick purchase and the window shopper who is likely come back later to purchase the product are completely satisfied. Also, try to ensure that you avoid big walls of text above the fold, use clear language, and make use of formatting features such as bold texts and bullet points.
3. Analyze Your Competitors.
The main key to Amazon optimization success is analyzing your competition fully. Don’t just look at the obvious things that are staring right at you, indulge further in the customer experience and get a real perspective on how your competitor operates and how you can do better.
When analyzing your competitors, ensure that you focus on keywords. When doing research, ask yourself the following questions.
– What are the words that your competitors commonly rank for?
– What approach have your competitors taken on products?
– What are the popular keywords among sellers and marketers?
4. Provide Complete Product Imagery and Accurate Product Information.
Full product imagery and information will definitely help boost your conversions. Similar to good on-page optimization, Amazon optimization is mainly about providing users with as much information as possible about the product and also assisting them to ensure that they make the right choice when purchasing by being concise and informative.
It is important to note that;
– Most people generally like to zoom in on images to get a good view of what they intend to buy. Therefore, try to feature high-quality images of the product that show different angles.
– Make sure the product dimensions are completely accurate and understandable. A good number of negative reviews and product returns tend to come from users who misjudged or misinterpreted the size of the product.
5. Acquiring Customer Review.
Nowadays, social proof is very important for Business to Business and Business to Customer sellers online. Having customer reviews on a product will generally increase the chances of others buying the same product. Try to encourage your buyers and visitors who have owned the product to leave some feedback. However, don’t seem too pushy and also include an incentive to your visitors whenever possible. Ideally, you’d want to have both the reviews for your product and your own ratings as a seller. Potential buyers tend to look at both of these and the rating can greatly influence their decision to purchase the product.
The downside is that you might get 1 or negative reviews every once in a while. Don’t be afraid of any review that is negative. Most of the times, they are funny or unfair and may actually motivate other clients to retaliate with positive reviews. Also, a seller rating that has 100% positive reviews will not always help to increase conversion rates. People find that a 90% rating is more truthful and realistic.
Learning how to optimize efficiently is always important for an online seller. Whether you are just starting out with your first product or a seasoned veteran with several products already selling on Amazon, the above tips will definitely help you optimize for Amazon and always be a step ahead of your competition.