Why It’s Important to Hire a PPC Management Expert for Your Business
The marketing landscape is evolving, and businesses whether big or small need to adapt, especially in the world of digital marketing. Over the years, marketing a business through Search Engine Optimization (SEO) and Pay Per Click advertising (or “PPC”) has become quite popular. PPC is one of the most effective ways to get your website to rank on online search engine results.
A lot of experts agree that PPC advertising yields much better and more efficient results for businesses than SEO. However- doing both is of course beneficial. SEO can take a lot of time and if your business is in a very competitive industry, it would be quite difficult to maintain your ranking using only SEO. This is why the focus has shifted towards PPC.
Talk to an Expert
PPC has been proven to drive traffic to websites from a targeted audience. However, there are a lot of technicalities to it and even well-experienced digital marketers can make mistakes when they try to do it for a new market, or for a completely new product. An expert PPC analyst can properly examine the potentials for you and design well-structured strategies to improve your content and landing page.
Even if it seems easy and straightforward; it is in the interest of your business that you do not do this on your own. PPC professionals are paid for managing PPC for a reason. In the long run, you will see that you spend less when you hire a proper PPC management expert; rather than launching the campaigns on your own.
Let us take a look at some of the reasons why it’s best to have your own PPC management expert.
Financial Risks in Keyword Research
You need to conduct proper keyword research to be successful in PPC advertising. Picking the wrong keywords can quickly drain your budget and will not get you the results that you want. Sure, you can use free keyword tools in certain platforms like Google’s, but the paid keyword tools give you a lot of advantages and they can be pretty pricey. Some of them can cost up to $100 a month. A PPC expert will not limit themselves to these tools. They will use multiple data points in order to generate a more accurate picture of your sales landscape.
Risks of Low Conversion Rates
A PPC expert conducts effective research. They understand what makes good copy, how to play with the competition, and subsequently design ads from keywords that actually work. Creating copy with these crucial elements is not something you learn overnight. Every word matters. Good copy drives the success of the click-through rate of your campaign- in return, you get more conversions. You cannot risk writing bad copy. It will convey the wrong message and will get you traffic that does not result in conversion. That will be a waste of resources for you.
Your PPC campaign will only be effective if you can track your sales and where they come from. You need an expert analyst to tell you which placements and keywords bring the most conversions.
Other Technical Hurdles
You also need to understand all the PPC terminologies such as CPM, CPC, CPA, etc. and understand their differences. You might get confused toggling through different campaign settings to maximize your exposure. This involves geographic targeting, affiliate networks, and filtering specific websites. Aside from that, your landing page needs to be relevant and you need to constantly monitor your stats for suspicious or fraudulent activity.
Above all, you may not have the dedicated time required to manage your own PPC campaigns as a business owner.
The bottom line is- if you don’t have enough experience in managing PPC, your business will really benefit from having a PPC management expert.