Google Shopping Quite Similar to Browsing on Amazon
Google has decided to take product searches up a notch with better quality search results. With the new improvements, the product search results will include links to editorial publications. Items related to what you are looking for from Google Shopping will also be included in the search results.
The resemblance of this feature to what Amazon offers its customers is uncanny. In fact, indications are that Google did this on purpose. Otherwise, it would make no sense for Google to make product recommendations leading users to competing companies.
It seems that Google does not like it when you shop at Amazon. And why would it be? The retail site is the biggest obstacle in its pursuit of online retail domination. Creating an experience that is similar to what Amazon is offering is therefore a genius move – customers who have shopped at Amazon should feel right at home when they switch to Google Shopping.
Google wants the world to know that they don’t have to shop from Amazon every time – viable alternatives are now in existence. The company has gone on to describe Google Shopping as the culmination of all your online shopping stores in one place.
Generally speaking, Google has been consistent in its campaign to show that Amazon is not better than it is when it comes to serving the online retail market. And Amazon needs to be careful.
Google wants people to warm up to the idea that viable alternatives to Amazon exist. In future, Google will try proving why it is better than Amazon, and therefore more deserving of your attention as an online shopper.
It appears that Amazon already knows this. That is probably why it has gone into elaborate marketing schemes intended to boost its appeal in certain markets. For instance, the retail giant has been on a mission to become the go-to online retailer among shoppers in need of affordable devices for the home.
But why would Google result to these marketing techniques? This question is not only excusable; it is very important. But the answer is simple; Google considers the loyalty and the popularity Amazon enjoys a serious threat.
Once customers become loyal to a brand, it takes quite a bit of effort to persuade them that a better alternative might be just as good, if not better. And when customers are already happy with the experience they are already getting from one company, it is very difficult to make them consider other alternatives.
But Google is justified in holding nothing back as it tries to serve the online retail market. The use of a search feature helps the tech giant leverage its most popular features about its web search feature.
Research statistics from last year indicate that more than 50% of consumers in the US started their product searches on Amazon. This represented an increase of about 10% from the previous year. On the contrary, the number of people who searched for products through search engines decreased from 34% to 28% from 2015 to 2016.
Consequently, Google has every reason to worry about Amazon’s command of the online retail market. By promoting more features on the quality of its searches, Google hopes to reverse the trend that is growing Amazon’s popularity at its expense.
Other than improving the quality of its search results by including links to editorial publications, Google has also made Google Assistant part of the deal. It has an upper hand in this regard since its AI-powered assistant is considerably better than Amazon’s Alexa.
But the battle for supremacy rages on – Amazon is not taking this sitting down. For instance, it is looking for ways to get its products into more homes. Google has its work cut out for it; and Amazon has to work hard to retain its leading position as the shopping search option of choice among online consumers.