How Google’s Retargeting Work for Your Business

Only a small percent of your site’s visitors will actually make a purchase. This is especially true when it comes to first-time visitors.

Most online shoppers are not ready to buy products right away. They go through a process before reaching the point of actually buying a product or service.

Someone looking to buy a precision cooker will check out different brands from big names to local brands to choose where they can get the best deal.

When your site visitors leave without making a purchase, what ,do you do? Do you just let them off the hook? Actually, you have the option to retarget them.

Read on to learn how.

Retargeting Explained

Potential customers don’t buy right away when they see your ads. Your website visitors usually browse and leave your site to check out your competitors.

It’s a fact that new site visitors are not ready to fill up the purchase form. They are still checking out prices of other brands. In order not to just let them go buy from someone else, you retarget those potential customers.

Retargeting helps site visitors to return and buy later. Display networks will feature your ads to your site visitors even after they leave your site to anywhere they go online.

Seeing your ads as they browse other choices will allow them to keep your brand, product or service in mind. It will also make it easy for them to go back to your website since all they need to do is click your ads even if they are on other websites.

How You Can Take Advantage of Retargeting

The main idea is to get your site visitors to return to your website in order to re-engage them with your offers.

If you are marketing online, you probably have Google Adwords. And if you do, you can continue to reach out to your prospects and existing customers through your Adwords account.

Through Adwords, you can create a new ad campaign focused on retargeting. Compared to untargeted ads, remarketing as Google calls it, allows you continuously engage your prospects making your ad campaign more effective and cheaper too.

Google Retargeting involves creating an ‘All Visitors List’ that includes everyone who has visited tagged pages on your website. If they visit a page with tags, they will see your corresponding ads for that specific tag, anywhere they go online, even in social media sites.

Benefits of Google Retargeting

  • First benefit is obvious. Your previous site visitors are encouraged to return to your site allowing you the opportunity to re-engage them.

  • It can also be used as a launch strategy. Launching a new product or service can be made easier especially to your existing customers.

  • It is also very effective since you are selling to people who are looking to buy and the people who are familiar with your brand.

  • Your existing customers also gets updated with your new offers and releases. This allows them to interact with you even more.

  • Remarketing also boosts your conversion. Highly customized ads can help your customers return to your site to complete their purchase.

  • The concept is also dynamic, especially if you pick lists manually. You can show ads to your visitors focused on a specific product or service they viewed before in your website.

Final Thoughts on Google Retargeting

Thanks to Google Remarketing, we have an avenue to increase our conversion rates and ROI.

Targeting an audience interested in your services or products, or customers who have left their shopping cart is more productive than casting a wide net for customers with different interests and demographics.

If you want a cost-effective way to market your brand or product, remarketing should be one of your go-to’s. Your brand and product will be the first name potential and existing customers will think of when they are going to make future purchase.

However, Google Retargeting is just one of the many tools you can take advantage of. Adwords and display advertising are just some of the strategies you can employ to sell your product or service online.

Blogs, social media and SEO content still play a role in online marketing.

 
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