Facebook Custom Audience For Retargeting
Facebook enables you to retarget your ads using their custom audiences tool. You simply need to insert a code (which they provide) in your website and start building the list of visitors to whom you want to market or encourage a return visit to your site.
Retargeting is all about reaching out to people who have made certain actions on your website. All you need to do is place the remarketing pixel on your website to make this happen. From there, that pixel tracks everyone who visits your site and allows you to send ads through Facebook to try to recapture their attention, depending on which action they took.
The best way to retarget visitors to your site is by creating Custom Audiences. For instance, you create a Custom Audience consisting entirely of your clickers. You import this list from your Get Response account. It’s a very easy process to do, and then you can create targeted ads for those people on your list.
Another thing you can do is to target people who have visited your website but failed to make a purchase, or you can target people who are existing customers with the goal of getting them to purchase more products or even more expensive products. You can even do both. To utilize this feature, all you need to do is place the remarketing pixel on your website. From there, the pixel tracks everyone who visits your site. Then you can send them ads to recapture their attention depending on which action they took and which Custom Audience you’ve placed them in.
The main idea behind this tool is to make more money, and you can do it quickly. It’s a powerful method of finding users who have expressed interest in your product or website. Retargeting through Facebook is an opportunity to get the results you want.
Facebook has recently made some changes that are beneficial to marketers. Because of the new changes implemented late last year, your retargeted ads are now able to reach users through their mobile devices. This gives you even more, chances to grab the attention of the people on your lists and your potential customers.
Lastly is that you can exploit Facebook ads to give your customers some attention and loving. You can use the Custom Audiences as a way to keep your clients or your list in the loop about upcoming products, services or content they may be interested in.
As social media becomes more integrated with how we run business and market our campaigns, we need to be vigilant about learning and taking advantage of new tools and concepts. Keep your eye on this new trend in Internet marketing but decide for yourself if you and your list building efforts could benefit from it.
Facebook Retargeting is a new topic in Internet Marketing sometimes called remarketing. When used correctly, Facebook can be a powerful tool to make more money off your list. Not only that but Facebook has now integrated a couple of new features that make retargeting easier than ever.