Content Marketing or PPC? Advantages And Disadvantages of Both

In the modern world, many businesses are limiting their online marketing budgets every month to a few dollars. Due to financial limitations, many of those businesses are putting all their marketing funds into PPC ads. Their main aim is to get targeted leads from the invested cash that will lead to an immediate payoff. Those with limited online marketing budgets, PPC ads only makes sense if they need an immediate payoff in order to survive as a business. However, businesses that hope to succeed in the long term, their budgets would be better utilized on content marketing. Below are the pros and cons of both content marketing and PPC:

Content Marketing

Content marketing


1. Creates brand awareness- helps in promoting your business by reaching out to many people. People get to see your brand from time and time and recognize it.

2. Increases conversions- content marketing increases the conversion rate of your business by providing the needed information to act.

3. Makes you a reliable source of information- If you create a material that moves people, then your reputation will grow. Simply understand your target audience in order to accurately communicate your message.

4. You can reuse the content in many other different mediums like blog posts, videos, article, infographics among others.


1. Requires time and commitment- It’s a long-term strategy that requires both time and commitment to build trust.

2. It’s not free- There are other hidden costs since you will require writers, web programmers, graphic designers among other experts to ensure that your content is available to your customers.

3. It’s difficult to create an engaging content every time- You need to be an expert in finding creative ways that will expand your product to stay consistent, relevant and valuable.

PPC advertising


1. Cost effective- Since you only pay whenever a particular user reaches your site; it can be a good value for money. One can also choose to spend as little or as much as you like.

2. Targeted- It’s possible to choose an audience with regards to demographics such as location, device and language.

3. Measurable- The PPC campaigns can easily be set up to measure effectiveness. It’s easy to determine your return on investment.

4. Customizable- When running your PPC campaigns, you can still make small adjustments to levels that you think are best.

5. It is fast- the impact of PPC is seen almost immediately. Organic SEO tactics can take some months to make a difference.


1. Time investment- PPC campaigns aren’t just created and left. They require time for optimization and improvement in order to get best results.

2. Requires skills- Setting an effective PPC campaign isn’t a walk in the park since it takes some practice. This is why many businesses tend to use a specialist agency.

3. Fast accumulation of costs- If you fail to monitor and optimize your campaigns to ensure you get a return on investment, funds could be wasted. Allocation of a budget for PPC campaigns is required, unlike SEO techniques where the investment is skills and time.

4. A click doesn’t always lead to sales- you need to convince users to convert after reaching your website.

In conclusion, these are some of the pros and cons of both content marketing and PPC.