Pinterest Advertising Success: 25 Point Guide Worth Pinning

Isn’t Pinterest just for women? Does anyone even really use Pinterest for anything? My digital marketing efforts are tough to manage as it is, why do I need to even consider Pinterest to dilute my already thin advertising budget? In this guide, we’re going to address these possible Pinterest pitfalls and break down exactly how Pinterest works, and why it…

Conversion Rate Optimization in 2018: The Ultimate Guide

In the cult salesman movie classic, Glengarry Glen Ross, Alec Baldwin’s character is tasked with motivating underachieving real estate salesmen in an infamous speech that reaches a crescendo as his character hammers the main point home: ‘Always Be Closing!’ How is this related to Conversion Rate Optimization (CRO)? If you alter the last word to ‘testing’ you get a similarly…

Google Shopping Ads in 2018: The Definitive Guide

You’ve been thinking about selling products online for a while now, but the tediousness, the technical jargon, and this so-called data feed which looks like the Excel sheet from hell have all caused you to run as fast as you can to Procrastination town. It’s time to return to Gotham, Christian-Bale-from-the-Dark-Knight style! Here’s everything you need to know to start…

Multi-Touch Attribution: The Ultimate Guide To Modeling Your Marketing For Success

If you’re a digital marketer, and you have not yet heard about attribution, then where have you been? Google, the most ubiquitous of digital advertising platforms, recently released Google Attribution in beta for more advertisers, and pretty soon, attribution modeling will become that much more mainstream for digital advertisers. What does that mean for SMBs right now? In this article…

10 Alternative Google Ad Formats To Drive Incremental Revenue

Google offers businesses a huge range of advertising options. Are you getting the most out of your marketing budget, or can Google take your brand further? Below, you’ll find details on Google’s advertising options to help you decide which are most effective for your business. Dynamic Search Ads Dynamic Search Ads (otherwise known as DSAs) let you automate your choice…

Is Human-Free Automation the Future of PPC?

Google’s recent updates to their AdWords platform have raised some interesting questions about the future of PPC. First and foremost, will AI continue to advance quickly and effectively enough to remove PPC specialists from the process of paid search marketing altogether? Secondly, will the technology prove strong enough to actually achieve the goals businesses expect when they work with such…