Best PPC Money-Saving Optimization Tips
PPC Adwords can help you drive a great deal of traffic to your site if you know how to make the most of this advertising system. If you’ve ever wanted to learn more about this marketing program, here are the best tips for using it effectively to save money.
1. Get your keywords right
With AdWords, it’s all about inserting the right keywords into your ads so you need to do some keyword research before you start submitting ads. To make things easier, Google provides a number of tools to help find highly ranked keywords relevant to your product or service. You can then incorporate these keywords into your ads in an engaging way.
2. Optimize your landing pages
Your ads are designed to capture the interest of your audience and get them to click – your website needs to do the rest. It’s no good having great click rates on your ads only to have visitors leave your site immediately. Make your landing pages clear and informative so visitors can see that your product or service matches the message provided in your ads so they can immediately see they haven’t been misled. Your landing page should also tell your visitor what they should do next.
3. Target your audience
Don’t make the mistake of thinking that a wider net will engage more visitors. It’s better to target your ads, so people who will actually be interested in your business are clicking on your website. Targeting your audience can be achieved by using specific keywords rather than phrases which are too general. You can also target through language and location. Think about your audience and write the ad with them in mind.
4. Keep track of your ads
When you only have a limited amount of money to spend on paid advertising, it’s a waste of your budget if you never check how your ads are doing. Use Google analytics to see how successful your ads are and if you find some aren’t performing well, you can put them on hold and try a different approach. Tracking the success of your ads will optimize your campaign and see what’s working.
5. Split Testing
This is a technique used to drastically improve your click-through-rate (CTR) in your ads. Adwords involves writing articles for your site. With split-testing, you would create a new ad campaign and write two ads that were almost identical. However, one of these ads should be just a little different than the other. Leave both ads to do their thing for a fortnight, after this time one of them should be leading the way with its CTR. Change up the one that had a smaller CTR and keep experimenting with it until it can beat the other one.
6. Negative Keywords
Negative keywords can help you create a more highly targeted ad. One example of this would be if you were selling a product and you didn’t want to be charged per-click for the visitors that are looking to get something for free. This is done by putting ‘free’ with a negative sign before it within your list of negative words.
In conclusion, don’t pick as many keywords as possible so you can get displayed as much as you can. You do not want to have so many keywords that are not clicked on that it lowers your CTR and deducts from your quality score. Choose keywords that are highly targeted for your product, site or service, with no more than 20 to start with as more will be added later on.