3 Things Successful PPC Managers Do In The Morning
Pay per click is one of the most effective forms of advertising online. It helps drive the right visitors to your website who are ready to take an action. If your ads appear on top, then you are more likely to get more serious customers to click on the ad. This means that the main goal of any entrepreneur is to ensure that they attract customers who are ready to take an action (call or buy). In order to achieve this, it is crucial to ensure that you perform certain important tasks on your PPC campaign. In this article, we are going to tell you 3 important things that you need to do every day as a PPC manager to ensure that your PPC runs smoothly.
1. Check key performance indicators
Key performance indicators are very important and needs to be monitored every day. If you decided to increase in PPC camping, it is very important to measure the performance of each ad to know if you are getting value of your money or you are getting nothing. That is why it is important to check key performance indicators. They will help you know how your ads are performing. The type of key performance indicators to prioritize should depend on your marketing goals. Some of the most important things that you should check include:
The number of clicks– this will tell you the number of people who have clicked on your ads. Although this performance indicator will not give you the real picture on how your ads are performing, it will give you a hint on whether your ads are performing well or not.
Click through rate– click through rate is obtained by dividing the number of clicks by total number of views.
Cost per click– This help to monitor the amount that you are spending on your AdWords campaign versus the number of people who have clicked that ad. It is obtained by dividing total amount that you have paid for the ads by the number of time that people have clicked on that particular ad.
Conversion rate– this will help you know that your ads directly generated. It is obtained by dividing number of conversions by total number of clicks.
Checking key performance indicators on a daily basis is very important because it tells if there is a sudden drop in the number of clicks or if your conversation rate has increased significantly on that particular day.
2. Review negative keywords
If you want to get more clicks, then you must ensure that the language that your ads is using is able to optimize relevant keywords for a particular search. That is why it is crucial to monitor your keywords list. If you don’t include negative keywords on your PPC campaign, then your RIO will significantly reduce. If you create a list of negative keywords, you will actually tell search engines that the above keywords are not relevant to your business and hence your ads should not show up if people such for those words. As PPC manager, you need to ensure that your negative keywords are reviewed on a daily basis because search behavior usually change on a regular basis. This will help ensure that you don’t end up spending your money on ads that ends up in front of people who are not interested to buy your product or services. There are two effective ways to check negative keywords. They include checking popular search terms and using Google search query report.
3. Review your budget on a daily basis
Your PPC campaign should not be fixed. This means that you need to review your budget on a daily basis depending on how the ads are performing. That is why it is important to analyze key performance indicators. In addition to that, Google budget can change anytime meaning that your ads budget can increase or reduce. The most recommended method to monitor your budget include shifting across day of the week. For instance, if you realize that your ads are generating more traffic on Mondays than Wednesdays you should increase your PPC budget on Monday to maximize ROI. Reviewing your daily budget will also help you determine whether to change ad delivery methods (standard or accelerated delivery). It is also important to monitor how your money is being spent across various devices versus the return that you are getting (mobile and desktop).