Tips to Upgrade the Landing Page Experience in AdWords Account

Do you know that the overall appearance and quality of your landing page can affect how Google AdWords appear on search result page and amount that you will pay on the ads? The Google AdWords landing page experience usually measures how effective an ad landing page is serving potential customers. It actually tells if Google thinks that the landing page…

Branding success: Why do you need a PPC Brand Campaign

For most times, brand creators wonder if they need to bid on their brand-related keywords yet they rank in the number 1 spot and get organic traffic from the search engines. To them, this seems like wastage of resources that could be directed to generic campaigns. However, in order to create more brand awareness and improve CRTs, PPC expert recommend…

Understanding AdWords Attribution Model

If want to maximize your AdWords budget, then it’s important to determine which keywords, ads, and campaigns get credit for conversions. Attribution modeling has become a major topic of interest everywhere. What is AdWords attribution modeling? It is simply the practice of understanding and giving credit to ad groups, campaigns, and various keywords in AdWords which eventually lead to conversions. In…

For Ecommerce: Display Vs. Search Advertising?

Whether you’re a beginner or a seasoned marketer, determining whether you should use display advertising or search advertising for your eCommerce marketing campaign is not easy. Using the wrong channel for your campaign can potentially ruin the success of your campaign. Luckily, there are ways in which decide which between the two is the best for your eCommerce business and…

Four Ways To Stay Effective When The AdWords Interface Changes

The latest AdWords interface design has sparked a stir in the PPC industry. Despite the fact that it’s pretty, the new change upsets the work of many CPP specialists. Luckily, advertisers who utilize third-party tools such as Optmyzr are in a better position to transitioning their workflow as compared to those who are entirely dependent on AdWords PPC tools provided…

The Challenges of Having Effective PPC Advertising

Pay-Per-Click advertising in online marketing has been around for a few years now. More businesses are using PPC advertising as part of their overall internet marketing strategy, and it continues to grow faster than any other form of online marketing strategy. PPC can be one of the most effective ways or the most disappointing way to build your business. Sometimes…

Top Professional Optimizing Tips for Amazon Sellers

Amazon handles large volume of search queries and traffic. The online giant is growing at a rate of 42 percent worldwide. There are thousands of merchants looking forward to have a competitive edge on Amazon. With the large audience and competition, it is necessary for merchants to look for ways to optimize their sales. To help you in this process,…

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