The 7 Key Elements that Google Uses to Evaluate the Quality of your Links

Any astute digital marketer or SEO specialist knows the value that inbound links can bring to a website. Every link directed to your site is capable of adding some level of trust and authority in the eyes of Google crawlers. Once Google perceives your site as trustworthy, your ranking for the relevant keywords will automatically improve. However, it is important…

Why Amazon Alexa Skills Are Vital For Your Company

Alexa updates you about the weather and plays the best playlists. However, we went a step further to find out how Alexa Skills can be of benefit to our customers. In 2017, Amazon sold Amazon Echo Dot as the best product before Christmas. Amazon Alexa is the number one charting app in your particular app. The importance of Alexa Skills…

8 Data-Driven Strategies for Achieving E-Commerce Success

In 2016, ecommerce sales totaled $394 billion, representing 9% of total retail sales; this is according to the United States’ Department of Commerce. Surprisingly, the average ecommerce store conversion rate is still below 5%. But as billions of consumers around the world enter the ecommerce marketplace, these figures will rise precipitously. As you may already know, the ecommerce environment is…

Best tips on Ecommerce PPC to improve your advertising Return On Investment

Unprecedented growth is evident on ecommerce and it should have reflected on your returns by now! If not, what are you doing that is not right? Room for improved return on investment of your ecommerce site through PPC is infinite, only if you do it right. Here are the tips that can help your ecommerce website reap the boom in…

Amazon Ad Business Strategy

According to most ecommerce experts, Amazon’s ad business are set to rise in 2018.This is despite the fact that Google and Facebook have over the years managed to maintain a tight grip on the ad business sector. Some clear indicators of the company’s expected growth are its yearly upswings in terms of ad revenue and its focus on voice and…

5 New Year’s Tips for your PPC campaigns

If you really want to make a difference in your PCC campaigns,it is definitely a great idea to have a number of resolutions in place. In this article, we will have a look at 5 New Year’s resolutions for your PPC campaigns. Analyze Keywords To have all your cylinders active you will need tohave a keyword that is relevant. This…

How to Create a Better PPC Campaign for Real Estate

Search engine optimization plays a crucial role in making your real estate website visible. However, the fact is that only 10 real estate websites can be seen on the first page of search engine result page at a time for a given phrase or keyword. So the big question is, what happen to the other 90% of real estate websites?…

When Optimizing Pay Per Click Campaigns Strangles The Funnel

For small business owners, PPC is one of the greatest promotion tools they can use to grow their business. PPC which stands for Pay per click is a great advertising tool that you can use to reach online customers that are ready to convert. As the name suggests, you only pay as an advertiser when a potential customer clicks on…

How Important is Google Shopping for Retailers?

Just how important is Google Shopping for retailers? At first, the immediate response is usually going to be that as it is connected to Google that you simply cannot afford to miss out on it for the sake of your business. However, how accurate is that statement in itself? To get a better understanding, we need to look at a…

How to Budget For Search Engine Optimization this Year

Business enterprises have recently recognized the importance and convenience of an online marketing campaign and have witnessed how a brand can influence a large set of customers within a few seconds online. As marketers have to constantly come up with innovative solutions to keep their customers interested, different strategies have to be implemented. To capture attention of interested customers online,…

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